Whether you are conducting a short satisfaction survey, distributing an employee feedback questionnaire, or administering a market research survey, there are a number of factors that can threaten the validity of your results. This means conclusions may be ambiguous or even worse - conclusions are clear but entirely inaccurate because your survey items are not measuring what you intended for them to measure. This can have disastrous consequences on your business- especially if you use survey results to influence business decisions. It is in these circumstances that the accuracy of your research is essential. This is what SurveyGuru can help you achieve.

Factors that can threaten the validity of your results fall into three broad categories:

1. Survey Construction
2. Survey Administration
3. Analysis and Interpretation

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